Successful dental practice owners understand the value of digital marketing to increase and support the growth of their business. The below statistics focus on some key marketing strategies such as local SEO, content marketing, website speed enhancements and reputation management and provide insight on just how beneficial these can be to your bottom line.

Content Marketing Statistics:

• Content marketing gets three times more leads than paid search advertising. (Source: Content Marketing Institute)
• Content marketing costs 62% less than traditional marketing and generates 3x as many leads. (Source: 99Firms)
• 72% of marketers said that having a good content strategy was a major key to their success in 2018. (Source: B2B Content Marketing)
• 55% of marketers say blog content creation is their top inbound marketing priority. (Source: HubSpot)
• Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (Source: HubSpot)
• According to research conducted by the Content Marketing Institute in 2019, nearly 50 percent of businesses expect increased spending on their content marketing and content creation initiatives in 2020. (Source: CMI)
• HubSpot reports that 55 percent of decision makers consider building a blog their organization’s top content marketing priority. (Source: HubSpot)
• Executives who prioritize blogging efforts are 13 times more likely to see an ROI on content marketing efforts than those who don’t. (Source: HubSpot)
• 47 percent of consumers read between three and five different content pieces from a brand before contacting a sales representative. Source: DemandGenReport
• Articles with images get 94% more views than their visual-lacking counterparts. (Source: Jeff Bullas)
• On average, articles that use video receive 300% more inbound links than those without. (Source: Piktochart)
• Blog posts that range between 2250-2500 words earn the most organic traffic. (Source: HubSpot)

Local Search Statistics:

• 46% of all Google searches are looking for local information. (Source: GoGulf)
• 80% of local searches convert. (Source: SEW)
• 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
• 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
• SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rat. (Source: ImForza)
• “Near me” searches have increased more than 500% in the past few years. (Source: WebFX)
• Over 75% of voice-enabled speaker owners use voice search each week to discover a local company. (Source: WebFX)
• 97% of search engine users search online to find a local business (Source: 99Firms)
• 97% of consumers check a company’s online presence before deciding to visit them.. (Source: 99Firms)
• 86% of people rely on the Internet to find a local business. (Source: BrightLocal)

Website Speed Statistics:

• 47% of people expect a site to load in less than 2 seconds (Source: Wired)
• Amazon found every 100ms of latency cost them 1% in sales
• The BBC found they lost an additional 10% of users for every additional second their site took to load
• A 100-millisecond delay in load time can cause conversion rates to drop by 7% (Source: Akamai)
• 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile. (Source: Google)

Online Reviews Statistics:

• The likelihood of a product getting purchased increases by 270% when it gets five reviews. (Source: Spiegel Research Center)
• The average local business that appears on Google has 39 Reviews. (Source: BrightLocal)
• Consumers spend five times as long on a site when they interact with negative reviews, with a 85% increase in conversion rate. (Source: Revoo)
• 68% of people trust a brand more when it has a mix of good and bad reviews. (Source: Trust Pilot)
• Buyers require an average 40 online reviews before believing a business’s star rating is accurate. (Source: BrightLocal)
• Brands can expect their average star rating to increase after emailing buyers a direct link to submit reviews. (Source: Northwestern.edu)
• 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business. (Source: ReviewTrackers)
• 53% of customers expect their reviews to be responded to within an hour. (Source: Edelman Digital)
• Consumers find that businesses that respond to reviews are 1.7x more trustworthy than those who don’t. (Source: Google)
• 85% of consumers have as much confidence in online reviews as they do in personal recommendations. (Source: Business2Community)
• Review signals make up 15% of how Google ranks a business. (Source: Whitespark)
• After a positive experience with a brand, 77% of customers are willing to recommend that brand to a friend. (Source: Experience Matters)